Let’s address the elephants in the room before you get to know me — what’s with all the gold frames, and why Zurrat?
The truth is, I didn’t fall into visual arts through a childhood love for cinema, a fascination with cameras, or by binging Star World every weekend. All of that came much later. My love for photography started with something much simpler: my family’s obsession with print. My childhood, and the lives of those around me, was documented obsessively, through photo albums, scrapbooks, film reels — but most memorably, through photo frames that lined every wall in the house. That imprint has stayed with me, and these gold frames are, in a way, an ironic homage to it.
Zurrat, on the other hand, is a simpler answer. I have always thought you need a lot of courage and audacity to pursue art, more so in 2025, which is what the word translates to from Urdu.
As for me — I’m an idea-first creative working across direction, DOP, and writing. I haven’t locked into a single niche or aesthetic (yet), but I do love being trusted with creative freedom. At live gigs, that might mean experimenting with shooting and editing styles on the fly. On bigger projects, like campaigns and music videos, it means moulding the dough from scratch — developing the concept, building the narrative, curating visual direction, picking the team — like a creative producer in full flow.
If you’ve got a project that feels like it would find a frame alongside the ones already here, hit me up! Remember, you are speaking to a person, not a euphoria machine.